Academia internal
marketing update
June 2020
We've gathered together information on all the latest news from the Academia team all in one place; from current campaigns and promotions we're running, through upcoming conferences and events, to recent customer and sales success stories to inspire you! Read on for details, including the highlights for this quarter. If you have anything you'd like to include, please get in touch.
Highlights
We are happy to share the software tutorial 'Improving Lipid Annotations with Lipid Annotator and PCDL Manager Through MassHunter Qualitative and MassHunter Profinder' with you. This video is a very high-quality tutorial on how to perform Lipidomics using the Agilent Lipid Annotator solution with some use of custom r-scripts and excel. CEMBIO uses an example experiment for the framework to show the workflow and software features. You can share this SW tutorial with your customers as well.
Watch the tutorial here
Watch the tutorial here
Campaigns
Fight food fraud and ensure integrity: Food authenticity solutions from Agilent.
In this campaign, we are featuring a Food authenticity tool kit and a new customer video from Chris Elliott, Professor of Food Safety and founder of the Institute for Global Food Security at Queen's University Belfast.
Landing Page
Thank You Page
Prof. Chris Elliott Video
In this campaign, we are featuring a Food authenticity tool kit and a new customer video from Chris Elliott, Professor of Food Safety and founder of the Institute for Global Food Security at Queen's University Belfast.
Landing Page
Thank You Page
Prof. Chris Elliott Video
Academia Insights is a quarterly news email and brain teaser landing page to the installed base about our products, research news, special offers and applications. It supports nurturing and upselling to Agilent´s Academia customers, by informing the install base about NPIs, collaborations, workflows and solutions and more.
Read the Newsletter Now
Academia Brain Teaser Landing page
Read the Newsletter Now
Academia Brain Teaser Landing page
As part of the EMEA COVID-19 contingency plan and with the objective to maintain a good level of engagement and communication with our customers, we deployed two campaigns focused on Academia.
Core Facility Wave
In this cycle the main call to action featured is the possibility for customers to request an iLab demo with our experts. We are also showing our Tools to support core facilities such as the Agilent Core facility program, ChromAcademy, Smart Alert and the CSD Resource Center.
Landing Page
Request an iLab demo
Core Facility Wave
In this cycle the main call to action featured is the possibility for customers to request an iLab demo with our experts. We are also showing our Tools to support core facilities such as the Agilent Core facility program, ChromAcademy, Smart Alert and the CSD Resource Center.
Landing Page
Request an iLab demo
Drug Discovery Wave
For this wave, we are showing how Agilent is collaborating with scientists to develop and combine cell metabolism and metabolomics workflows to accelerate your drug discovery process.
Landing Page
Live Webinar - Deciphering mechanisms of immunometabolism and host resistance to infection diseases
For this wave, we are showing how Agilent is collaborating with scientists to develop and combine cell metabolism and metabolomics workflows to accelerate your drug discovery process.
Landing Page
Live Webinar - Deciphering mechanisms of immunometabolism and host resistance to infection diseases
Discover how Genohm now part of Agilent is showing customer support in times of Covid-19.
Four ways SLIMS reinforces lab efficiency:
- SLIMS is a Simple Laboratory Information Management System with everything you need to move from paper to digital lab work in a short time.
- SLIMS can communicate with any pre-existing PCR machine or other instrument in the lab. Communication with lab instruments allows the lab to automate sample tracking, track the lab workflow start to finish, and reduce turnaround time.
- SLIMS is made with the latest tech, is continually being updated with new versions, is browser-based, and can be accessed securely from anywhere.
- SLIMS has several installation options and can be deployed rapidly and 100% remotely, with remote access to training and support throughout the process.
Now is a great time to invest in UV/Vis NIR and with the Agilent Cary 5000 you will find the ideal choice for your research.
For a limited time only we are offering you a great promotion on our Cary 5000 and our integrating sphere accessory combined, the perfect package for UV/Vis NIR research. If your research involves the analysis of photovoltaic cells, thin films, semiconductor materials and more, then the Cary 5000 is a great instrument to advance your research.
Find out more
Are you preparing your students for the real work environment?
We have been launching two new waves of the Teaching Labs program. This program consists in different waves every quarter showcasing key technologies that provide unique benefits for teaching labs, followed by communications of the unique financial and non-financial support programs and tools Agilent offer to teaching labs.
We have been launching two new waves of the Teaching Labs program. This program consists in different waves every quarter showcasing key technologies that provide unique benefits for teaching labs, followed by communications of the unique financial and non-financial support programs and tools Agilent offer to teaching labs.
Goals
- Use educational content to be viewed as the expert in LC/MS and Molecular Spectroscopy techniques and foster teaching stakeholders’ interest of the Agilent portfolios.
- Raise awareness of the unique benefits that Agilent’s technologies bring to teaching labs and the financial help we offer to them as part of the academia programs
- Grow market share in Academia
LC/MS wave
LC/MS Teaching labs Landing Page
LC/MS Educational resources
UV-Vis & UV-Vis NIR Wave
UV/Vis Teaching Labs Landing Page
UV/Vis Educational resources
LC/MS Teaching labs Landing Page
LC/MS Educational resources
UV-Vis & UV-Vis NIR Wave
UV/Vis Teaching Labs Landing Page
UV/Vis Educational resources
Promotions
Academic customers who purchase a select Certified Pre-Owned Instrument, receive a three year Enhanced Extended Warranty (1+2 additional years) with no additional charge.
A 45% discount will be applied on the Enhanced Extended Warranty and an additional discount to the instrument to cover the remaining warranty cost. SOLUTION BUNDLING must be used on the quotation and order. See special quote & order instructions. This promotion is only valid for academic customer, eligible Remarketed Instruments, and the Enhanced Extended Warranty.
Academic customers who are responsible for buying equipment for core facilities are eligible for complementary defined credits for select instruments purchased.
Agilent will make a deposit (credit) into the customer's Flex Spend account. For eligible product groups, discount caps, credit amounts - see Look Up Table. This promotion follows the guidelines of the Flexible Spend Program process, with some specials as referenced in the Quote & Order instructions.
Academic customers who are responsible for buying equipment for teaching, are eligible for complementary defined credits for select instruments purchased.
Agilent will make a deposit (credit) into the customer's Flex Spend account. For eligible product groups, discount caps, credit amounts - see Look Up Table. This promotion follows the guidelines of the Flexible Spend Program process, with some specials as referenced in the Quote&Order instructions.
Customers who purchase a minimum of €1500 on eligible chemistries and supplies can receive a deposit (made by Agilent) into their new Flexible Spend account of 25% of the order volume*, with a minimum of €375 up to a maximum of €2500.
Academic customers who purchase a Cary 5000 with integrating sphere (diffuse reflectance accessory, DRA) can receive 56% discount (promotion+purchase agreement) on these products.
The goal of the Enhanced Extended Warranty (EEW) is to increase Agilent competitiveness at instrument sale through a price-competitive service offering that provides a superior customer experience. EEW was initially developed as a strategic product to increase Agilent's ability to win orders when price is a concern in a bid and tender situation. Due to its success in bids and tenders and within the Deal Desk, we are extending EEW to ALL CUSTOMERS!
Virtual Events & Webinars
This virtual platform allows customers to learn from Global thought leaders in Environmental Analysis about the latest analytical and regulatory developments from the comfort of your laboratory or office!
Topics include:
- EU Water Framework Directive Testing
- Per/Polyfluoroalkyl Substances in the Environment
- Advances in Sample Preparation and Regulated POPs Testing
- Inorganics & Nanoparticles in the Environment
- Techniques for Microplastic Characterization in the Environment
- Non-targeted & Effect-based Workflows for Identifying Emerging Contaminants in the Environment
Live Online Symposium: Advances in Proteomics & Metabolomics
Online symposium | June 25, 2020 8am PDT | 11am EDT | 4pm BST | 5pm CEST
This live symposium is timed for AFO and EU. The event will also be available on-demand afterwards for regional promotion to customers around the world.
Promotional Flyer
Register here
Online symposium | June 25, 2020 8am PDT | 11am EDT | 4pm BST | 5pm CEST
This live symposium is timed for AFO and EU. The event will also be available on-demand afterwards for regional promotion to customers around the world.
Promotional Flyer
Register here
ASMS 2020 Re-Boot
June 1 – 19, 2020
Sponsored by the ASMS Organization
View their link here for details and registration information: www.asms.org
Agilent will be participating in this ASMS virtual re-boot by hosting two pre-recorded webinars.
Access the webinars here
June 1 – 19, 2020
Sponsored by the ASMS Organization
View their link here for details and registration information: www.asms.org
Agilent will be participating in this ASMS virtual re-boot by hosting two pre-recorded webinars.
Access the webinars here
Agilent's Virtual Mass Spectacular Conference
When: June 16 – 18, 2020!
We might have missed the live session, but register now to access the on-demand sessions and promote to your customers as you see fit!
Register here
When: June 16 – 18, 2020!
We might have missed the live session, but register now to access the on-demand sessions and promote to your customers as you see fit!
Register here
Covid-19 digitisation of events
In times of Covid-19 we are replacing a lot of face to face events with webinars. Do you want to see what has been done and what is planned in EMEA?
Check here
In times of Covid-19 we are replacing a lot of face to face events with webinars. Do you want to see what has been done and what is planned in EMEA?
Check here
Success stories
Great News! Our webinar was chosen by SelectScience as their Webinar of the Year! This webinar was presented by our collaborator Nicola Zamboni, from the Institute for Molecular System Biology, ETH Zurich. The winning webinar focused on his metabolomics research using Agilent LC/Q-TOF and promotes particularly the 6546 LC/Q-TOF.
Read full story
Read full story
Yolande Abdelnour, Product Specialist AJ
Single cell analysis is gaining a lot of interest in the research biomedical community. Agilent recently made good progress on the elaboration of the Single Cell - 8900 ICPMS/MS collaboration project with the A&MS group lead by Prof. Frank Vanhaecke at University of Ghent (Belgium).
The collaboration will focus on exploring the potential of the Agilent 8900 ICP-MS/MS instrument for fast interference-free and high-sensitivity single-cell analysis (SC-ICP-MS/MS) and high-resolution (bio)imaging based on laser ablation (LA) as a means of sample introduction (LA-ICP-MS/MS).
Single cell analysis is gaining a lot of interest in the research biomedical community. Agilent recently made good progress on the elaboration of the Single Cell - 8900 ICPMS/MS collaboration project with the A&MS group lead by Prof. Frank Vanhaecke at University of Ghent (Belgium).
The collaboration will focus on exploring the potential of the Agilent 8900 ICP-MS/MS instrument for fast interference-free and high-sensitivity single-cell analysis (SC-ICP-MS/MS) and high-resolution (bio)imaging based on laser ablation (LA) as a means of sample introduction (LA-ICP-MS/MS).
The goal is to develop new analytical tools of high interest to the research biomedical community and to carry out high-end applications relying on quantification of exogenous and endogenous metals in individual cells and on 2D and 3D mapping of the distribution of those elements in biological tissues.
The A&MS group has the required know-how for the successful development of this project, while an extensive A&MS collaborator network will contribute to the success of this collaboration.
This collaboration will bring Agilent greater knowledge and visibility in the life science’s scientific community.
Contact Yolande Abdelnour or Michael Rodamer for more information.
The A&MS group has the required know-how for the successful development of this project, while an extensive A&MS collaborator network will contribute to the success of this collaboration.
This collaboration will bring Agilent greater knowledge and visibility in the life science’s scientific community.
Contact Yolande Abdelnour or Michael Rodamer for more information.
The brochure outlines the workshop capabilities in the Agilent Partner Lab and Collaborator network and has been updated recently with two new workshops:
- Environmental and Forensic Toxicology, University of Antwerp, Prof. Adrian Covaci
- Separation Techniques (broad capability for analytical and separation workshops), University of Duisburg-Essen, Prof Oliver Schmitz
Imperial College London Toxicology Unit, based at Charing Cross Hospital is a great Agilent reference site with GCs, GCMS’s and LC/QQQ’s, however, they were always reluctant to invest in an LC/QTOF. Chris has a long standing relationship with Dr. Sue Paterson (Lab Director), after winning his first LCMS demo here as an AE in 2014 and for the last 4 years has been pushing for them to purchase a QTOF!
Chris used this as a case study during the challenger training in Barcelona and implementing the Teach, Tailor, Take Control model finally convinced Sue of the need for a QTOF, leading her to submit a business case for funding. Gordon had a great initiative to accelerate things by collaborating and building an extensive LCMS method using their own samples. After numerous visits and discussions Gordon had converted their GCMS method to an LC/QTOF method, omitting their laborious sample derivatisation and reduced the run time by 75%.
During a meeting to present some new data, Sue announced the funding had been approved, revealing their budget and that they would be going to tender. The following week Iain, Gordon and Chris had arranged an on-site training event for the staff, where Gordon presented the Advantages of HRMS for Toxicology – Sue’s final comment being ‘Wow - This makes me want to get back in the lab!’
The following day we took the main users to the Agilent Measurement Suite at White City, where Gordon demonstrated his new method, the software and hardware perfectly. The tender was written around our solution and using the Research Support Program we were able to reach their budget, supplying a 1290II/6546 QTOF and 3 Year Silver Service Contract. Congratulations to Chris, Gordon and Iain for a great win in this prestigious account!
During a meeting to present some new data, Sue announced the funding had been approved, revealing their budget and that they would be going to tender. The following week Iain, Gordon and Chris had arranged an on-site training event for the staff, where Gordon presented the Advantages of HRMS for Toxicology – Sue’s final comment being ‘Wow - This makes me want to get back in the lab!’
The following day we took the main users to the Agilent Measurement Suite at White City, where Gordon demonstrated his new method, the software and hardware perfectly. The tender was written around our solution and using the Research Support Program we were able to reach their budget, supplying a 1290II/6546 QTOF and 3 Year Silver Service Contract. Congratulations to Chris, Gordon and Iain for a great win in this prestigious account!
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ⓒ Agilent Technologies, Inc. 2020
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ⓒ Agilent Technologies, Inc. 2020
